Assessment24x7 SEO
Challenge
Our goal was to rank the client’s website higher for its services and blog content within the first few months. However, several technical SEO issues were negatively impacting the site’s performance. The presence of chain redirects for service pages and 404 error pages hindered smooth navigation. Additionally, large image file sizes slowed down loading times, and many images lacked ALT attributes, reducing accessibility. Duplicate titles and meta descriptions caused confusion for search engines, while slow mobile and desktop site speed further contributed to poor user experience.
Solution
We implemented a comprehensive SEO strategy to resolve these issues and enhance site performance. Our approach included:
- Optimizing image file sizes and adding ALT text where missing
- Resolving duplicate titles and meta descriptions
- Developing structured content strategies for service and blog sections
- Fixing broken pages and eliminating chain redirects
- Implementing relevant Schema markups to enhance search visibility
- Reducing the impact of third-party code on performance
- Improving mobile and desktop site speed to ensure a seamless user experience
522 - % Increased Clicks
51 - % Increased Traffic
348 - % More Conversions
Results
As a result of our targeted optimizations, the website saw significant improvements in search rankings and organic traffic. Key service pages and blog content started ranking higher on Google, leading to increased engagement and conversions. The site speed enhancements also improved user experience and reduced bounce rates.
51% Increased Traffic
348% More Conversions
522% Increase in Clicks
