SEO Consultant

With over 63,000 searches per second on Google alone, businesses are engaged in a constant battle to rank higher and gain visibility in search engine results. Finding a good SEO consultant can help bridge the gap between obscurity and page-one rankings. They develop strategies that significantly boost organic traffic, customer engagement, and, ultimately, revenue growth.


What is an SEO Consultant?

An SEO consultant isn’t just a professional whose expertise is in search engine optimization. They provide businesses with tailored advice on how to reach their specific SEO objectives. By analyzing a company’s current online presence, an SEO consultant can help strategize methods to enhance visibility and ranking on search engine results pages (SERPs). Their guidance helps eliminate the guesswork in SEO, pinpointing effective strategies that attract more traffic and improve the quality of leads and potential sales.

SEO Consultant Vs SEO Agency. Which One Should You Hire?

When it comes to choosing between an SEO consultant and an SEO agency, there are several factors to consider. Let’s take a closer look at some of these factors and how they can impact your decision.

  • Expertise Focus: An SEO consultant often specializes in specific areas of SEO, providing deep and focused SEO knowledge in those domains. In contrast, SEO agencies typically have an internal SEO team that can cover a wide range of SEO and digital marketing services and tactics.

  • Tailored Service: SEO consultants offer highly personalized services tailored to each client’s unique needs. On the other hand, agencies may provide more standardized SEO packages that address a broader range of requirements.

  • Cost Considerations: Hiring an SEO consultant can be more cost-effective than engaging an SEO agency due to lower overhead. However, the SEO professionals within agencies might offer more comprehensive services that could justify the higher cost for certain businesses.

  • Communication and Collaboration: With a specialist SEO consultant, clients usually benefit from direct communication and a single point of contact. Agencies may have different points of contact for different aspects of service, which can introduce complexity in communication but ensure that experts handle each specific area.

  • Resource Availability: Individual consultants may face limitations in handling large-scale projects or providing rapid turnaround due to resource constraints. Agencies, with their larger teams and more resources, can tackle bigger projects and often guarantee quicker delivery times.

  • Long-Term Partnership: Consultants may work on a project or retainer basis, raising concerns about continuity in the long term. Agencies, with their larger teams, provide more security in terms of service continuity over time.

  • Strategic Collaborations: While a great SEO consultant may offer a more personal touch, agencies often have established partnerships with other marketing and technology services. This can enrich the SEO strategy with integrated marketing solutions and a broader range of expertise.

Get The Best of Both Worlds with Visibility SEO: SEO Consulting from a Specialist and an Agency

Looking for SEO experts? With Visibility SEO, you no longer have to choose between the personalized service of a solo SEO consultant and the broad skill set of an agency. Here, you get the best of both worlds. Combining the specialized attention and deep strategic planning of an individual expert with the diverse expertise and resources of a team, Visibility SEO offers a unique approach to search engine optimization. 

By leveraging this hybrid model, our clients benefit from customized and flexible strategies, while also gaining access to a wider range of SEO tactics and tools that only a collaborative SEO team can offer.

The Process Our SEO Specialists Follow

Our process starts with setting clear objectives. SEO is a long-term investment, and understanding what you wish to achieve through SEO—whether it’s increasing traffic, improving conversion rates, or driving brand awareness—is crucial.

Once we outline the objectives, we move on to defining a winning SEO strategy based on what you want to achieve. An SEO consultant uses the objectives to guide the SEO work and crafts strategies that are not only measurable but also directly applicable to these goals. This involves a combination of on-page and off-page optimization tactics designed to propel your website up the search engine rankings.

Using current SEO technology is integral to our process at Visibility SEO. We work with the best SEO tools and platforms to streamline our workflows, monitor changes in search engine algorithms, and stay ahead of trends. This helps us implement the most effective and innovative solutions to boost your site’s performance.

Finally, we unleash the power of data analysis. By rigorously analyzing data, we can make informed decisions about your SEO campaign. This includes looking at keywords, competitor performance, traffic patterns, and user behavior. Our data-driven approach ensures that we can refine and adjust our strategies to maximize effectiveness and return on investment.


The Different Types of Consultancy Our SEO Experts Offer

With years of  SEO experience under the belt, our professional SEO team is ready to provide a range of consultancy services to meet these diverse needs. Whether you’re a startup looking to gain market entry or an established brand aiming to consolidate your online presence, our tailored SEO consultancy services are designed to deliver results that resonate with your business objectives. 

Technical SEO Consultancy

Our technical SEO consultancy services are tailored to prioritize the well-being of your website. We conduct a thorough examination of various technical aspects, such as site speed, mobile-friendliness, indexing, and crawlability. By ensuring that search engines like Google can efficiently discover and rank your content, our team of experts works diligently behind the scenes to identify and resolve any technical issues that may hinder your site’s SEO performance. 

This establishes a strong foundation for all other SEO activities, empowering you to ascend the search engine results pages smoothly and effectively.

Off Page SEO

Off page SEO consultancy plays a vital role in enhancing your website’s authority and online presence beyond its pages. It encompasses tactics such as building a strong backlink profile, increasing brand mentions, and managing your digital footprint across multiple platforms. Our team of experts leverages their industry connections to secure high-quality, relevant backlinks and engages in strategic content marketing to elevate your brand’s visibility.

On Page SEO

Our on-page SEO service goes beyond the basics to fine-tune your website’s content and structure, ensuring that it not only appeals to search engines but also provides a top-notch user experience. Our SEO consultancy team leaves no stone unturned, optimizing meta tags and images, performing keyword research to strategically distribute keywords, and enhancing the overall readability of your content. 

We understand that on-page factors are crucial for SEO success, and our meticulous approach helps your website effectively communicate with search engines, ultimately improving your rankings and visibility.

SEO Audits

SEO audits are a critical service offered by Visibility SEO, acting as the solid foundation of a successful SEO strategy. Our comprehensive audits carefully examine every element of your website to uncover areas of improvement and untapped opportunities. By analyzing the architecture, content, and user experience of your site, we identify technical inadequacies, content gaps, and usability issues. 

The result is a detailed report outlining actionable insights and clear steps to enhance your website’s SEO performance. This thorough process ensures that every aspect of your website aligns with the best SEO practices, paving the way for increased organic search visibility.

Penalty Recovery

In the ever-evolving realm of SEO, it’s crucial to stay in line with search engine guidelines. That’s where our Penalty Recovery consultancy steps in. Websites can face penalties for various infractions, such as unnatural link-building practices or content quality issues.

Our team of experts specializes in identifying the reasons behind penalties and implementing strategic actions to address them. We meticulously analyze your website for any signals that may have triggered a penalty and work diligently to resolve these issues.

Whether it’s disavowing toxic backlinks or revamping content to meet quality standards, we guide you through the recovery process. Our goal is to restore your website’s standing in search engine results and ensure a return to form for your digital presence.

Link Outreach

Link outreach is a strategic process that involves reaching out to other reputable websites and influencers within your industry to create valuable partnerships and earn high-quality backlinks. Our team at Visibility SEO not only targets links but prioritizes relationships, understanding that a robust network can significantly impact your site’s authority and search rankings. 

We carefully curate link building opportunities that align with your industry and audience, ensuring each link adds to the integrity and relevance of your online presence.

Core Web Vital Optimisation

We prioritize Core Web Vital Optimization to make sure your website meets Google’s latest performance metrics. These metrics, like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), represent the load time, interactivity, and visual stability of your site. Our team uses cutting-edge SEO tools and techniques to analyze and improve these vitals, all to enhance the user experience.

Our SEO Consulting Services

Our commitment to elevating your online presence is reflected in our full spectrum of specialized SEO consulting services:

SEO & SEM Consultancy

Our experienced team provides top-notch SEO and SEM consultancy services to help businesses optimize their online presence. We analyze your website, target keywords, and competition to develop a comprehensive strategy that drives traffic and boosts conversions.


When it comes to SEO and PPC, we’ve got you covered. Our experts implement effective strategies to improve your search engine rankings and maximize your pay-per-click advertising campaigns. With our proven techniques, you can increase visibility, attract targeted traffic, and achieve higher ROI.

Content Strategies

Creating engaging and valuable content is the key to capturing your audience’s attention. Our content strategies are tailored to your business objectives and target audience. We create compelling blog posts, articles, and social media content that not only educates but also drives traffic and generates leads.

Website Auditing

Is your website performing at its best? Our website auditing services provide a comprehensive analysis of your site’s performance, identifying areas for improvement. From technical SEO issues to user experience, we provide actionable recommendations to enhance your website’s functionality and drive better results.

Local SEO

Our team of experts works tirelessly to optimize your online presence and capture the attention of the local community. We focus on implementing strategies that enhance your visibility in local search results. This includes optimizing your Google My Business profile, engaging in local link building, and maintaining consistent and accurate NAP information across various directories.  

Email Marketing

We help you build and nurture your email list, create compelling email campaigns, and automate your marketing workflows. With our email marketing services, you can effectively engage your audience, drive conversions, and build long-lasting customer relationships.

Why Your Business Needs an SEO Consultant

Working with an SEO consultant allows you to:

  • Achieve top rankings for relevant and valuable search terms that align with your business’s offerings.

  • Drive increased website traffic, with a focus on attracting highly qualified leads that are more likely to convert.

  • Establish long-term visibility in search results to enhance brand awareness.

  • Outrank direct competitors and maintain a competitive edge in the search engine landscape.

  • Generate a strong return on investment by attracting traffic at the appropriate stages of the buyer’s journey, where they are ready to make a purchase or convert.

  • Reduce PPC spending by attracting organic traffic from simple Google searches, leading to improved ROI and cost savings.

  • Emphasize quality over quantity, targeting high-quality traffic, engagement, and sales conversions.

  • Enhance brand awareness and online visibility on search engines.

  • Encourage higher conversion rates and reduce bounce rates.

  • Boost profit and revenue.

Why Hire an SEO Consultant from Visibility SEO?

Choosing the UK’s leading SEO consultant from Visibility SEO means partnering with experienced professionals who offer a multifaceted approach to search engine optimization. Our consultants are highly skilled in various facets of SEO, from developing comprehensive content strategies to conducting meticulous website audits.

We don’t just improve search engine rankings; we drive organic traffic, enhance user experience, and contribute to your bottom line. With our guidance, your business can outperform competitors, connect effectively with your target audience, and achieve a sustainable online presence that supports long-term growth and success.

See How Well Your Website is Optimized

Let us help you to move out your business of the digital shadows and into the spotlight, and grow it online with passion.

Our team of professional SEO experts is the perfect partner for a successful business partnership.


How much do SEO consultants charge per hour?

Consulting rates for the best SEO consultant services typically range from $100 to $250 per hour. The exact rate for hiring an SEO expert can vary depending on the complexity and scope of the project, as well as the experience and expertise of the consultant.

Are SEO Consultants worth hiring in the UK?

Experienced SEO consultants bring a wealth of SEO expertise and specialized knowledge that can be incredibly valuable for businesses in the UK looking to enhance their online presence. Employing strategic SEO practices tailored to your specific industry and target market, can significantly boost the visibility of your website in search engine results. This, in turn, can lead to increased traffic, more qualified leads, and an overall improvement in return on investment. 

Can a freelance SEO consultant deliver a full SEO strategy?

A freelance SEO consultant can certainly offer a comprehensive SEO strategy. That said, when you partner with a full-service digital marketing agency like Visibility SEO, you unlock a whole new level of advantages. By choosing our agency, you’ll have access to a team of experts with diverse skills and a holistic approach to SEO.

Our trusted SEO consultants are experienced in technical SEO, content creation, link building, and digital PR work together under one roof, creating a synergy that ensures every aspect of your SEO strategy works seamlessly. This results in a more sophisticated, cohesive, and effective approach. What’s more, our scalability is unmatched. As your business grows, we can effortlessly expand your SEO efforts to meet your evolving needs without the hassle of hiring additional freelancers or managing multiple vendors.