Crypto Taxation Case Study
How Visibility SEO Helped Crypto Taxation Turn a Startup Website into a Lead-Generating Machine
Crypto Taxation is a UK-based accounting firm. Jaden Boolkah is a crypto Accountant for the firm. They specialise in crypto tax affairs, supporting both individuals and companies who need guidance on the complex tax implications of crypto trading, mining, and investments. Launched just over a year and a half ago, Crypto Taxation is a fast-growing startup tackling a niche but rapidly expanding market.
The Results
The change was dramatic. Since partnering with Visibility SEO, Crypto Taxation has seen a surge in targeted enquiries:
Daily Enquiries
From just 2–3 enquiries a month to 2–3 every day.
Conversion Rate
A 60% conversion rate from those leads.
Daily
Daily calls from clients looking for crypto tax advice.
Visibility also recommended building online calculators after spotting how competitors were using them to drive traffic. Crypto Taxation provided the formulas, and the Visibility team built them into the site, creating another major source of inbound leads.
One recent client story
highlights the impact
A limited company that had been mining Ethereum for four years without realising there were tax implications. When HMRC began asking questions, they searched online for crypto tax advice, found Crypto Taxation, and quickly became a client.
“At the moment, our inbox is hitting two, three queries almost a day, and they are targeted. Our phone line rings every day. There’s always someone interested in our service.”
The Challenge
As a new business, Crypto Taxation faced a major hurdle: their website wasn’t generating leads. With little to no traffic, they weren’t ranking for relevant search terms, and enquiries were limited to just 2–3 a month—many from people who weren’t serious prospects.
Jaden knew paid ads on Google or Facebook wouldn’t deliver the kind of sustainable, targeted leads he wanted.
“We want people to use us because they have a reason to search for us, not because we’re pushing it to them. You’re more likely to keep hold of clients like that.”
Why Visibility SEO?
Visibility SEO stood out because of their expertise in helping businesses grow through organic traffic.
The team took time to understand Jaden’s business, researched the crypto and accounting market, and analysed competitors.
“They started to learn about crypto, looked at our competitors, and used tools to figure out what people are searching for. Then they helped us structure blogs and information posts around those hot topics.”
The Impact
Working with Visibility has given Crypto Taxation the digital presence it needed:
A steady pipeline of qualified leads without relying on ads.
A reputation boost through thought leadership content.
Website visitors who arrive with genuine intent to engage.
“It’s opened doors for us. We’ve opened doors for them. People are searching for something, and they find us. Evidently, they’re interested in us, they’re going to engage with our website, and they’re going to look at the blogs we put out.”
The Biggest Surprise
“Just how easy it is to deal with them. We get a monthly call to discuss metrics and new topic ideas. Running a business is chaotic, and you forget things. The good thing about Visibility is they’ll chase you. They hold you to account.”
Would Jaden Recommend Visibility SEO?
“100% yeah, I would, because it works, and we’ve seen that firsthand. It’s definitely worth the money, and either way, it’s a tax write-off. So why would you not? You won’t regret it.”
Final Thoughts
Jaden’s advice to other business owners considering SEO:
“Don’t rely on short-term fixes like ads. Organic leads are more valuable because clients come to you with intent. SEO is an investment, but the payoff keeps compounding. If you’re serious about building a business that lasts, start sooner rather than later.”
