Marlene Powell Case Study
How Visibility SEO Helped Business Coach Marlene Powell Build a Digital Presence
Marlene Powell is a highly experienced business coach based in South Africa. For over 17 years, she has worked with serious, mature business owners looking to scale their companies and strengthen their management teams. Her approach is grounded in strategy and methodology and applies across industries, from labour-intensive businesses to service-oriented companies, proving that the fundamentals of business work no matter the sector.
The Results
Visibility SEO built Marlene a brand-new website, structured it to perform well on Google, and began optimising it to attract organic traffic.
While her own site is still building authority, Marlene has already seen the power of SEO through her clients.
“I’ve referred three of my clients to Visibility SEO, and two of them are already seeing great results. For example, more website traffic, more online sales, more enquiries. One of my clients even said, ‘My phone pings a lot more often now!’ That shows me this works.”
The Challenge
For most of her career, Marlene has relied on her reputation to attract clients. But she realised that her website was limiting her ability to stand out online as it was being hosted by a franchise platform.
When she met Visibility SEO founder Peter Boolkah, he pointed out that her website needed more than a facelift, it needed its own identity and better positioning to compete online.
“I didn’t have my own site, and Peter explained that we can’t control what happens on a franchise platform. To compete, I needed a website of my own, something we could build and optimise to attract the right audience.”
Why Visibility SEO?
Marlene trusted Peter’s advice and appreciated the team’s transparency.
They explained from the outset that because they were starting from scratch, the website would take time to gain credibility and rankings but they also taught Marlene how search visibility works.
“What stood out for me was how they slowed things down and explained everything in language I could understand, not just technical jargon. They show me where we were, where we are now, and what’s working. That education has been invaluable.”
The Impact
Working with Visibility SEO has given Marlene a stronger online presence and a clearer understanding of how to leverage digital visibility.
She now has a website that reflects her vision, with the right colours, structure, and messaging.
She can refer clients to a team she trusts, knowing they will get measurable results.
She feels more confident about how to position herself online for the future.
“What I love is their consistency and sense of urgency, they want results quickly, and they hold you accountable to keep the process moving. Every call is focused, with a plan of action and follow-through.”
The Biggest Surprise
“The biggest thing for me is how they make something technical so simple. They educate you on what to expect, so what can deliver quick wins, what takes time and they don’t sugarcoat anything. That honesty makes me trust them even more.”
Would Marlene Recommend Visibility SEO?
“Absolutely. I only refer established businesses with websites that just aren’t performing, because I know Visibility SEO will turn that around. Your website shouldn’t just be a pretty site where nothing happens. If you want a lead-generating machine, you need experts like Visibility SEO.”
Final Thoughts
Marlene’s advice to other business owners:
“Get your website working for you. Position it correctly with Google so it brings in leads. And start sooner rather than later. Google takes time to trust a new site, and the sooner you invest in SEO, the sooner you see the benefits. Visibility SEO are the right people to make that happen.”
